A 98% natural purple toning shampoo for blonde, silver and grey hair. Banish brassy hair and brighten blonde, silver and grey tones with Purple Reign, a natural purple toning shampoo. Formulated with 98% clean ingredients that work wonders for boosting vibrancy, shine and nourishing from root to tip. Ancient Chinese purple rice, quinoa, baobab and powerful antioxidants blend together to refresh highlights, while strengthening strands. Use this natural purple shampoo up to three times per week for best results.

• Powerful purple shampoo for blondes (+ silver and grey tones)
• Formulated with 98% natural ingredients
• Crafted with ancient Chinese purple rice to improve hair health
• No sulfates, parabens, silicones, glutens, toxins, phthalates, synthetic fragrances
• Cruelty-free
• 100% vegan formula
• Color safe

Ingredients: Water (Aqua), Sodium Lauroyl Methyl Isethionate*, Sodium Cocoyl Isethionate*, PEG-120 Methyl Glucose Dioleate*, Fragrance (Parfum)**, Glycerin*, Decyl Glucoside, Sodium Myristoyl Sarcosinate*, Cocamidopropyl Hydroxysultaine*, Sodium Cocoyl Amino Acids (Apple)*, Glycol Distearate*, Hydrolyzed Quinoa*, Hydrolyzed Adansonia Digitata Seed Protein*, Schinziophyton Rautanenii Kernel Oil*, Oryza Sativa (Rice) Extract*, Dextrin*, Guar Hydroxypropyltrimonium Chloride*, Hydroxypropyl Methylcellulose*, Polyquaternium-10, Benzyl Alcohol/Dehydroacetic Acid/Benzoic Acid/Sorbic Acid, Citric Acid, Ext. Violet 2 (CI 60730).
*Plant/Natural Origin
**Naturally-Derived Fragrance